What is AdSense?

AdSense is a wonderful advertising concept
that was conceived by Google some time back. Though new advertising concepts
keep coming up all the time, this one is something that is altogether different.
AdSense (Google’s advertising program) presents an earning opportunity to
the website owners by allowing Google to post advertisements on their websites.
These advertisements are either text advertisements or image based
advertisements. Of course, the website owners need to enroll to the AdSense
program through Google’s website (https://www.google.com/AdSense).
Google AdSense program requires you (the website owner) to include a piece of
code (a programming script) on your website. You can add this piece of code
anywhere in the html code of your website i.e. depending on where you want to
position the advertisements (however, there are certain rules that you must
follow while pasting this scripting code). This piece of code is what determines
the structure of advertisements and their content (and this is what helps Google
in floating the advertisements on your website). When people visit your website
they are able to see these advertisements. Your earnings are based on how many
Google Ads are displayed on your website and also based on how many times
visitors to your website actually click on one of those Ads. The Google AdSense
system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed
(CPM) basis. The latter is also known as impressions.
For people who want to
advertise their products and services through the Google AdSense system, it’s
just a matter of signing up through Google Adwords program and letting Google
know how much they want to spend towards advertising through Google AdSense.
These businesses can specify the limit and Google AdSense system will
accordingly serve their Ads so as to ensure that the specified limit is not
crossed. Google AdSense increases the visibility of their business/ services and
also increases traffic to their website; hence fulfilling their purpose of
advertising.